Finding Parallels Between Services and Life

Online Marketing The promotion and marketing of products and services using digital technologies in the internet is known as digital marketing or, otherwise, called data-driven marketing. The use of this term started in the 1990s, but as early as the 1980s, the process has already taken roots when the SoftAd Group, which is now known as ChannelNet, introduced a unique advertising campaign for automobiles, such that when interested parties sent in their reply cards found in magazines, they received in return floppy disks which contained a multimedia presentation of the product cars and a free test drive. As the process further developed, digital marketing has also become known as online marketing, internet marketing, or web marketing, depending on the digital capability being used. Depending on which country is utilizing digital marketing, the terms vary according to country, like the USA use online marketing, Italy prefers web marketing, and UK sticks to digital marketing. The start of the year 2000 saw a rise of companies employing digital marketing as a way of marketing their products. Many designed digital platforms were being incorporated into marketing strategies and people are starting to use these digital devices browsing over the various products and services instead of physically commuting to these companies’ stores. Digital marketing has become so highly developed that digital techniques (such as search engine optimization, search engine marketing, content marketing, influencer marketing, content automation, campaign marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, optical disks, video games) to advance the promotion of brands are becoming more specific and efficient. Digital marketing not only allows for brand companies to market their products and services but can also provide online customers a 24/7 service, using social media, to make customer feel that they are supported and valued. While customer feedback is valued a lot by brand companies, the exchange of online conversations has also indirectly promoted the products from seeing and reading these communications by other people on the social media. People with access to the internet have many digital media to choose from, such as Face Book, YouTube, Forums, Email, etc and, through these, information can be quickly exchanged globally without any regard to who these people are. it has been proven that social media has helped boost quality customer services and relations between existing customers and new customers, as well as increasing brand awareness.
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Another advantage of digital marketing is the lowering cost of the products as other entailing factors in the manufacturing, such as external service, advertising, processing, interface design, and control, are relatively affected in the accosting process.
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Because digital marketing is dependent on the internet, this can be considered as a major setback for promotion since some areas are not still internet-connected or that some areas have poor internet connection. Weighing the advantages and disadvantages of using digital marketing, may help considerable assessment in designing more strategic promotional designs that can reach as many people as possible.